The Public Relations Society of America (PRSA) presented Northern California company, “Nicolas’ Garden,” its highest honor – the PRSA “Silver Anvil” — at a multi-national Awards Gala in New York on June 12, 2014.
Honored for the category of, “Marketing Consumer Services: Health Care Services,” “Nicolas’ Garden” was recognized by the PRSA judges for executing an international, public relations and marketing campaign that demonstrated the highest level of strategic planning and implementation excellence, particularly meeting or exceeding expectations in four key components – research, planning, execution and evaluation.
In addition to receiving the coveted, “Silver Anvil” Award, the “Nicolas’ Garden” team also received two PRSA “Silver Anvil Awards of Excellence,” for the categories of “Marketing Consumer Services: Other,” and “Integrated Communications: Consumer Services.”
“By winning our profession’s most esteemed award, the ‘Silver Anvil’, Nicolas’ Garden joins an exclusive group of professionals whose work exhibits outstanding achievement in the public relations industry,” said PRSA 2014 National Chair Joe Cohen, APR. “The Silver Anvils are our profession’s most prestigious awards, recognizing the accomplishments that demonstrate public relations as indispensable and integral to business planning, strategy and success.”
According to the Public Relations Society of America (PRSA), PRSA’s “Silver Anvil Awards” and the “Silver Anvil Awards of Excellence,” are the “…icon of the public relations profession, recognizing the best public relations programs of the year, and the highest standards of performance in the profession. Commonly referred to as ‘the Oscars of the public relations profession,’ the Silver Anvils culminate in a prestigious awards show annually in the heart of Manhattan. The PRSA “Silver Anvil” Gala event honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.”
“Nicolas’ Garden” also received PRSA’s highest honor for individual components of overall campaigns – the PRSA “Bronze Anvil” – in the categories of “Media Relations: Consumer Services – Health Care Services,” and “Media Relations: Consumer Services – Other.” According to PRSA, the “Bronze Anvil Awards” celebrate the “best of the best,” in public relations tactics, reflecting the growing scope, creativity and importance of strategic public relations.
Among the other companies that received PRSA Awards and attended the Gala event in New York on June 12, included: Microsoft, Netflix, eBay, Johnson & Johnson, AT&T, Cisco, Pfizer, SAP, ConAgra Foods, and Ford Motor Company, among others.
Nine-year-old Entrepreneur Nicolas Come, inventor of the “Nicolas’ Garden” Mobile App and digital platform, and Drisha Leggitt, President of “Nicolas’ Garden” and responsible for the strategic planning and implementation of the start-up company’s marketing and public relations campaign since its launch May 2014, accepted the PRSA Awards in New York, on behalf of the “Nicolas’ Garden” team of volunteers and supporters. As Nicolas Come was (by far) the youngest attendee of the event – or to receive a PRSA Silver Anvil with his team – the pint-sized, “Farm-to-Fork” advocate received a great deal of special attention and enthusiastic applause, each time the “Nicolas’ Garden” name was announced during the event.
“It was such a proud day for the ‘Nicolas’ Garden’ team to attend the world-renowned, PRSA Silver Anvil Awards,” stated Drisha Leggitt, President of Nicolas’ Garden. “It was almost surreal for Nicolas, myself, Nicolas’ Father Stephane, and my husband Mark, to attend this gala affair in Manhattan. Our little Sacramento-based start-up company received five national awards, and was recognized on the same level with such iconic brands as Coca Cola, Gillette, Sherwin Williams, State Farm, IKEA and Wendy’s. We were so honored to even be considered for these international awards – much less to win them! We were told that PRSA had over 700 entries for these competitions – but only 52 companies won awards! We couldn’t be more proud or honored that we won a total of five. But we are well aware that it is because of the dozens of ‘Nicolas’ Garden’ volunteers, media representatives, and App users, that we received these honors. We accepted the awards on their behalf. And we plan to work even harder this upcoming year to live up to the high bar PRSA has set in presenting us these achievements!”
“Silver Anvil and Bronze Anvil winners make a difference in their companies or for their clients, whether they create awareness, help increase sales, cement brand leadership, build a reputation or help correct widespread misperceptions,” said James J. Roop, APR, Fellow PRSA, 2014 Chair of the PRSA Awards and Honors Committee. “The Silver Anvils recognize the best programs in our field and we commend the winners for raising the bar again this year.”
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. For more information regarding PRSA and a complete list of Silver and Bronze Anvil winners, please check: http://www.prsa.org.
Nicolas Garden is a Mobile App, digital platform, and trusted brand, promoting healthy, “Farm-to-Fork” behaviors, by allowing children and families to share healthy, family- and kid-friendly recipes, create meal plans and shopping lists, learn easy and fun cooking tips, play health-related games, and link to other healthy programs and services. The Nicolas’ Garden Mobile App was developed by (then) eight-year-old Entrepreneur Nicolas Come and volunteers at a “Hackathon” coding competition at Sacramento’s Hacker Lab. Since its launch last Summer, “Nicolas’ Garden” has generated over 16 million positive media impressions worldwide, Nicolas met the President of the United States, and cooked with Celebrity Chef Jamie Oliver, and is now recording and will soon be airing, a “by kids; for kids,” “Farm-to-Fork Fun Show”, teaching children about their food’s origins and how-to make tasty, healthy meals with it. For more information regarding Nicolas’ Garden, please check: www.NicolasGarden.com